Commercial trucks are massive, powerful machines that are the cornerstone of most businesses that operate today. Although large amounts of people rely on this industry, it seems as if it goes un-noticed in the eye of the public. With a product that is used by many different people, one would assume that marketing these trucks would be any advertiser’s dream. Unfortunately, the trucking industry is lacking innovation and the drive to stay ahead of the game. It is an everyday struggle for the marketers of this industry to produce fresh, original content in a place that reaches the targeted market. With the constantly changing landscape of advertising, and an industry that struggles to keep up with the times, we have set out to flip the script.