- December 12, 2017
- New Trucks
- Posted by Cheryl
- No comments yet
- December 12, 2017
- New Trucks
- Posted by Cheryl
- No comments yet
- December 12, 2017
- New Trucks
- Posted by Cheryl
- No comments yet
- December 12, 2017
- New Trucks
- Posted by Cheryl
- No comments yet
- December 12, 2017
- New Trucks
- Posted by Cheryl
- No comments yet
Automotive innovation has seen exponential growth that has drastically re-shaped the industry. Electric sedans shattering 0-60 mph records and vehicles slipping into an aircraft-like autopilot on the highway; the scenery surrounding the automotive market is swiftly evolving.
This shift in the automotive ecosystem has sent shockwaves throughout the marketing environment, and those dealerships who do not adjust their advertising strategy will be left in the rear-view mirror of consumers. Unrealistic product portrayals in television commercials and ancient, impotent billboards are defenseless against the digital media advertisements traveling through cyberspace, particularly via social media platforms like Facebook and Instagram.
According to the 2017 State of Automotive Marketing report, the heaviest marketing priority of auto dealerships was conversion (the point at which a recipient of a marketing message performs a desired action). The key conversion for automotive dealerships is ultimately the act of converting a customer to a purchaser of a good or service. The advent of [...]
- December 5, 2017
- New Trucks
- Posted by Cheryl
- No comments yet