Fast Cars, Faster Advertising
Automotive innovation has seen exponential growth that has drastically re-shaped the industry. Electric sedans shattering 0-60 mph records and vehicles slipping into an aircraft-like autopilot on the highway; the scenery surrounding the automotive market is swiftly evolving.
This shift in the automotive ecosystem has sent shockwaves throughout the marketing environment, and those dealerships who do not adjust their advertising strategy will be left in the rear-view mirror of consumers. Unrealistic product portrayals in television commercials and ancient, impotent billboards are defenseless against the digital media advertisements traveling through cyberspace, particularly via social media platforms like Facebook and Instagram.
According to the 2017 State of Automotive Marketing report, the heaviest marketing priority of auto dealerships was conversion (the point at which a recipient of a marketing message performs a desired action). The key conversion for automotive dealerships is ultimately the act of converting a customer to a purchaser of a good or service. The advent of digital media marketing has provided an alternative, efficient method for improving conversion ratios while simultaneously reducing costs, and has solidified social media as the platform of the future for automotive advertising.
The services of MJ Reach propose a solution to the problems that confront automotive dealerships and their marketing tactics aimed at increasing conversion by the consumer. Our team provides quality digital media marketing services through the various social media platforms that serve to optimize our clients’ advertising efforts and successfully grow their businesses, permitting them to thrive in the realm of digital advertising.